About us

Daje Football Collective is a London based label bringing high quality clothing & accessories inspired by South London.  For too long there has been a compromise in quality & design with football merchandise, our aim is to bring you leading fashion design fits & quality with a nod from Thameside down to Selhurst Park.  Think heavy boxy streetwear fits for daily wear, we’re not Fruit Of The Loom.

Founded as a Collective, we’ll be working with fashion designers & artists with connections to South London, we want to showcase the creativity & vibrancy of our part of town.  Ranges will be small production runs of limited pieces, when they are sold out, they are sold out.

We’re from South London, just like Wilf, we will donate 10% of all proceeds to charities at the heart of our community.